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Irish Startup Turns Sheep Wool into Sustainable Organic Fertiliser
Sneem Organic Wools launches natural fertiliser pellets made from locally sourced Irish sheep wool
Sneem, County Kerry – Ireland — A new Irish company is transforming locally sourced sheep wool into a sustainable organic fertiliser designed to improve soil health and support natural plant growth.
Sneem Organic Wools, founded in 2025 in the village of Sneem in County Kerry, has developed an innovative fertiliser made entirely from sheep wool fibres that would otherwise have limited commercial value.
The company produces organic wool fertiliser pellets that slowly release nitrogen into the soil while improving moisture retention and soil structure.
The idea grew from a simple observation: Ireland produces large quantities of sheep wool each year, much of which has little economic value. Instead of letting this natural resource go to waste, Sneem Organic Wools converts it into a product that benefits farmers, gardeners, and the environment.
“Our goal is to give new life to Irish wool while helping people grow healthier plants naturally,” said Jiri Kohler, co-founder of Sneem Organic Wools.
“Wool is an incredible natural material. It contains nutrients plants need, holds moisture in the soil, and breaks down slowly, making it a perfect organic fertiliser.”
Supporting Irish Farming and the Circular Economy
The company works with Irish wool and processes it locally in Sneem, County Kerry, supporting rural employment and keeping value within the local community.
The fertiliser pellets provide several benefits for growers:
- Slow-release organic nitrogen
- Improved soil moisture retention
- Enhanced soil structure and aeration
- Reduced need for synthetic fertilisers
- Support for organic growing systems
By using wool fibres, the fertiliser gradually releases nutrients over several months while helping soil retain water — an important advantage for gardeners and farmers alike.
Co-founder Kieran Burns, a fourth-generation wool merchant, says the business is built on both tradition and innovation.
“My family has worked with wool for generations. We wanted to find a way to bring this natural material into modern sustainable agriculture.”
“This product allows us to turn wool into something valuable again while helping farmers and gardeners improve their soil naturally.”
A Natural Alternative to Synthetic Fertilisers
With growing interest in organic gardening and sustainable farming, natural fertilisers are becoming increasingly important.
Synthetic fertilisers can provide quick nutrients, but they do not contribute organic matter to the soil.
Wool fertiliser pellets, on the other hand, improve soil health while feeding plants gradually.
Because wool fibres absorb and retain water, they also help soil maintain moisture levels, which can reduce watering needs and improve plant resilience during dry periods.
Growing Interest from Gardeners and Farmers
Sneem Organic Wools produces fertiliser pellets suitable for:
- home gardeners
- organic growers
- horticulture professionals
- landscaping projects
- vegetable gardens
- sustainable agriculture
The company offers a range of product sizes from small garden packs to larger bulk quantities for commercial growers.
Products are now available directly through the company’s website, with enquiries welcomed for bulk agricultural orders.
Rooted in the Landscape of Kerry
Located between the mountains of Kerry and West Cork, Sneem Organic Wools draws inspiration from the surrounding landscape and farming heritage.
The company believes natural materials such as wool can play a key role in creating more sustainable growing systems.
“This is farming and gardening the natural way,” said Kohler.
“It’s rooted in tradition, shaped by innovation, and made with care here in Kerry.”
About Sneem Organic Wools
Sneem Organic Wools is an Irish company based in Sneem, County Kerry, producing organic fertiliser pellets made from locally sourced sheep wool.
By transforming wool into a natural fertiliser, the company supports sustainable agriculture, soil health, and the circular economy.
The fertiliser pellets provide slow-release nitrogen, improve soil moisture retention, and contribute to healthier plant growth.